Every local business
has a gap.
Larzo finds it.
Scan any niche in any city. Larzo audits every website, tech stack and social profile, scores each opportunity with evidence — then writes the pitch. Prospecting, without the forty open tabs.
- Free early access
- Founding-member pricing
- No spam, ever
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Intelligence engines
website · tech · social · business · opportunity
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Search to a ranked list
every business found, audited & scored in one pass
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AI outreach assets
email · call script · proposal · audit · DM
0
Invented numbers
unknown is shown as unknown
Built for agencies that sell to
Prospecting still means forty open tabs.
Maps for the list. Their site for the speed. PageSpeed for proof. Instagram for activity. A spreadsheet to hold it together — and still guessing what to pitch. Scroll to see what changes.
Google Maps
dentists near austin
brightsmile-dental.com
loading… 5s
PageSpeed Insights
mobile: 38
last post: 7 months ago
BuiltWith
what CMS is this?
leads_FINAL_v3.xlsx
row 214 of ???
Google reviews
312 reviews · 4.8
ChatGPT
write a cold email for…
Bright Smile Dental
4.8 ★ · 312 reviews · Austin, TX
Website
4.9s mobile LCP
Tech
WordPress · no Pixel
Social
IG dormant 7 mo
Business
No online booking
One flow. Search to signed.
Four moves replace the spreadsheet, the tabs and the guesswork.
01 — Discover
Every business on the map — not just page one.
Type a niche and a city. Larzo fans the query out across keywords, sub-categories and map tiles, then de-duplicates every result on its Google Place ID. One search, the whole market.
02 — Understand
Five engines audit every lead in parallel.
Website performance from real Core Web Vitals, the full technology stack, verified social presence, business signals and the opportunity itself — each backed by the evidence it found.
03 — Prioritise
Know who to call first, and why.
Every business gets an opportunity score that reflects where you can genuinely add value — not who has the worst website. Your list re-orders itself around the deals worth chasing.
04 — Engage
From gap to sent pitch in one click.
Generate a cold email, call script, proposal or audit grounded in that lead's real findings. Send it, track opens and clicks, and move the deal through your pipeline.
Five engines. One verdict.
Every lead runs through five specialised engines. Each one shows its work — so you walk into the call knowing exactly what's broken and how to fix it.
Engine 01
Website intelligence
Real-world Core Web Vitals from Google PageSpeed & CrUX, mobile experience, SSL and ownership checks — measured, not eyeballed.
4.9s
LCP · Poor
310ms
INP · Needs work
0.02
CLS · Good
Engine 02
Technology
Engine 03
Social presence
Verified profiles only — linked from the business itself, never guessed.
Dormant 7 mo
Active
TikTok
Not found
Not found
Engine 04
Business signals
0 Google reviews
Open · closes 6pm
Phone & email found
48 listing photos
South Congress, Austin
Engine 05
Opportunity
High opportunity
Speed fix + online booking
Mobile LCP 4.9s (CrUX)
No booking widget on site
No Meta Pixel → no retargeting
Every finding links back to the evidence that produced it. Example values shown.
Evidence, not vibes.
Most lead tools guess and dress it up. Larzo is built to be right — and to tell you when it isn't sure.
Technology detection · out-of-sample benchmark
0.0
F1 score on 142 unseen websites
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Precision
0.0
Recall
// evidence trace · example
WordPressdetected← /wp-content/ asset paths + generator meta
Meta Pixelabsent← no fbq() call on 6 crawled pages
Shopifyunknown← page blocked crawl — not guessed
Precision 100 means zero false positives: when Larzo says a site runs a technology, it does. Larzo's own out-of-sample benchmark on 142 websites never used in development.
Evidence on every claim
Each finding is traced to the page, signal or measurement that produced it. Click through and see it yourself.
“Unknown” beats a guess
If a signal can't be verified, Larzo says so — instead of inventing a number to fill the card.
Deterministic confidence
Same inputs, same score. Confidence comes from rules you can inspect, not a model's mood.
Verified ownership
Websites and social profiles are checked against the business before they're attributed to it.
The pitch writes itself.
Not generic AI copy. Every email, script and proposal is grounded in what the engines actually found on that business — so it reads like you spent an hour on research.
Grounded in
Subject: Patients are leaving brightsmile-dental.com before it loads
Replace the stack, keep the context.
Finding the lead is half the job. Larzo carries every insight through outreach and into your pipeline — no exports, no copy-paste.
Built-in CRM
Pipeline stages, notes and tasks — every lead keeps its intelligence attached.
New
Bright Smile
91
Contacted
Meeting
Won
Map intelligence
See your saved leads geographically and plan territory by opportunity.
Outreach tracking
Send from your own inbox and see exactly who opened and clicked.
Open & click tracking per lead
Four tools and a spreadsheet, or one Larzo.
Most agencies stitch prospecting together from a scraper, a tech lookup, a contact database and ChatGPT. Here's how that stacks up.
Compare Larzo with
- Every local business in a niche + cityFan-out across keywords and map tiles
- Website speed from real Core Web VitalsMeasured for every lead
- Technology stack detectionF1 91.4 on 142 unseen sites
- Verified social profiles & activityMaps scrapers: Profile links, no activity check
- Opportunity score with evidenceEvery finding traced to its source
- Outreach written from that lead's findingsGrounded only in verified findings
- Send and track opens & clicksBuilt in
- CRM pipeline + map of your leadsBuilt in, intelligence attached
Compared by tool category, based on each category's core, publicly documented features (Oct 2026). Individual products vary and some offer add-ons. Product names are trademarks of their owners.
If you sell to local businesses, this is your unfair advantage.
Web design agencies
Larzo finds
Slow, outdated, non-mobile sites — and businesses with no website at all.
SEO specialists
Larzo finds
Poor Core Web Vitals, missing analytics, thin local presence.
Social media managers
Larzo finds
Dormant Instagram, no TikTok, great reviews nobody's posting about.
Paid ads agencies
Larzo finds
No Meta Pixel or Tag Manager — zero retargeting, zero attribution.
Freelancers
Larzo finds
A short list of warm-fit clients every week instead of cold spraying.
Lead-gen & SDR teams
Larzo finds
Ranked, evidence-backed prospects with outreach drafted and tracked.
Get in before everyone else.
Larzo opens in waves. The earlier you join, the better your seat.
First-wave access
Skip the public queue. Founding members get invites before anyone else.
Founding-member pricing
A rate reserved for the people who backed us early.
A direct line to the team
Shape the roadmap. Your feature requests jump the queue.
Priority onboarding
We'll help set up your first niche scans and pipeline.
Step 1
Join
Drop your email — takes five seconds.
Step 2
Share
Get a personal link for other agency owners.
Step 3
Move up
Every signup through your link moves you up the list.
A sales-intelligence workspace for people who sell services to local businesses. You search a niche and a city; Larzo finds the businesses, audits each one across five engines (website, technology, social, business, opportunity), ranks them by real opportunity and drafts the outreach.
Your next ten clients are already on the map.
Larzo shows you where they are, what they need, and what to say. Claim your founding spot.